Webinar: Communication Strategies for A Pandemic

As COVID-19 impacts the world of work, every organization needs a pandemic contingency plan. Attendees will leave with the essential steps to manage a Pandemic Communications Strategy and will also be provided with an understanding of how to:

Define the role of the Communications Coordinator

Choose a Spokesperson

Identify communications needs and goals

Identify materials needed

Prepare and deliver an announcement

Monitor the media responses

About the Speaker:

Kathryn Kolaczek


Kathryn Kolaczek is an entrepreneur & communications strategist who helps other entrepreneurs and brands grow robust revenue growth by creating conversations in communities that matter. Alchemy Communications is a full-service Public Relations firm specializing in traditional and social media strategy and integration, and strategic communications management, including crisis communications. Kathryn earned her PR and social media stripes at ‘The Mompreneur Magazine’ where she served as the company’s CEO and used PR as the main marketing tool for the growing company. Since that time, Kathryn has created and executed crisis communications strategies for brands managing national and international product recalls, board governance issues, employee injuries and death as well as environmental crises. In times of brand stress, Kathryn serves to create and clarify the key messages, control the conversation, and offer support to media and communities in need of accurate and timely information.
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